Newest Additions
Food Adventures in Eugene
February 5th, 2013
in Eugene

Oregon, my Perspective
Rants, raves and pictures.
February 5th, 2013
in Portland

Outside The Interzone
Miscellaneous thoughts on politics, people, math, science and other cool (if sometimes frustrating) stuff from somewhere near my favorite coffee shop.
September 1st, 2012
in Corvallis

10 Bloggiest Oregon Cities
Portland (Many)
Corvallis (93)
Eugene (88)
Bend (64)
Salem (43)
Beaverton (40)
Hillsboro (23)
Astoria (19)
Ashland (12)
Tigard (10)

More Cities »
Other Oregon Aggregators
ORblogs 2.0
Bend Blogs
ORblogs R.I.P - Thanks Paul!
Portland Bars
Advertisements
Oregon Wine Tours
Portland Interior Design
Oregon Photographer
Jobs in Portland
Buy Gable Vents
Rounded Gable Vents
The Worst Bar in Portland
Portland New Years
Business Attorney Portland
Oregon Wineries
Trivia/Pub Quiz Questions
DUI Attorneys Portland
Dean Kirkland

Tech B2B Marketing by McBru

http://www.mcbrublog.com/

Located in Portland

Last update: June 19th, 2014 at 11:07 am

ping: http://ignoregon.com/ping/785

1 post clicks in the past 90 days

Technology Marketing, PR, Advertising, Lead Generation and Nurturing

For a form of communication barely a decade old, social media has already spun up a remarkable number of myths. Many of these sprang from the channel’s early days, when marketers began to use social media to reach audiences through syndication and amplification of content and brand messages. At the time, few analytics-

[0 clicks]

Canada is set to enact a law to protect its citizens from spam and other electronic threats. Called the Canadian Anti-Spam Legislation (CASL), the law makes it illegal to send commercial email to a Canadian consumer without their consent. This has the potential to upend email marketing as we know it not just in Canada [&

[0 clicks]

As proof of the dictum that everything old is new again, the advertorial rises once again as native advertising—branded content that’s designed to look and read like editorial content. But just how effective is native advertising for Tech B2B audiences? Digiday recently published a couple articles that attempt to ans

[0 clicks]

As a tech B2B writer here at McBru, I write a good deal about Big Data, the enormous information flows derived from sensors, social media feeds, and device-to-device communications. For example, in an average airplane there are more than 50,000 sensors constantly monitoring everything from electrical flows to air quality

[0 clicks]

According to Chad Pollitt of Social Media Today, SlideShare is best by far at converting B2B customers. Pollitt compiled data over an 18-month period from Social Media Today’s own social media efforts to get audiences to take an action and convert—meaning clicking to “Learn More,” or downloading a white paper, o

[0 clicks]

With the recent removal of the LinkedIn Products & Services tab from Company Pages, it’s time for businesses to switch gears to the newly minted Showcase Page format. Showcase Pages are an extension of a LinkedIn Company Page that allows a business to promote specific products or services to a targeted buyer person

[0 clicks]

In part two of a series, we further explore Tony Haile’s article at Time.com, “What You Think You Know about the Web Is Wrong.” Here we examine the effectiveness of online advertising, with lessons for how tech B2B marketers can use better design and better content to reach their audience. *         […]

[0 clicks]

McBru has served as influencer relations agency and strategic marketing advisor to a number of growth-stage companies over the past 20+ years. For some of our clients, the goal was an IPO and faster growth. For other clients, the goal was strategic acquisition. One thing all our growth-stage clients had in common? They w

[0 clicks]

Here at McBru, we often host out-of-town clients for meetings and events. And since Portland has a reputation as a “foodie” capital, these visitors often ask for advice on where to eat and drink to experience the best of Portland. That’s where I come in: I eat and drink across the city so you don’t […]

[0 clicks]

Many long-held assumptions about Web-based and social media-driven advertising go under the microscope in “What You Think You Know the Web Is Wrong,” an article at Time.com by Tony Haile. Haile is the CEO of Chartbeat, a real-time Web analytics solution provider. The article raises fascinating questions about the eff

[0 clicks]

Last summer I was fortunate to attend a presentation at Portland’s Urban Airship by Rand Fishkin, CEO of MOZ. In his talk, hosted by SEMPDX, Fishkin spoke about “The Mighty Nudge,” a method of influencing behavior that is being leveraged by everyone from policy-makers to content marketers. Similar to Gl

[0 clicks]

UPDATE: Pixar’s CEO Ed Catmull is the featured cover story in the April 2014 issue of “Fast Company” magazine. The article promotes his new book, Creativity, Inc., and highlights the fact that—while the company may have pushed the release of its latest feature—Pixar also has 14 box office hits in a row, suggest

[0 clicks]

At McBru, we have an excellent technical writer on staff. You’ve probably heard of him: Bill McRae. Yes, he’s quite the celebrity among our deep tech clients. He whips and wrangles their content into easy-to-digest and highly credible technical pieces. Anyone who has worked with him can appreciate he knows his craft,

[0 clicks]

Congratulations to Sam Templeman, our talented new designer for web and creative content, who recently became a full-time member of the McBru team! Sam has moved from behind-the-scenes intern at McBru to an integral member of our Creative Department, and we could not be more excited. Sam started at McBru in October, 2012

[0 clicks]

For those of us who spend our days trying to solve the riddle of successfully marketing to audiences who hate being marketed to, it can be easy to fall into the trap of “just the facts, ma’am” content and messaging.  But that approach is almost certainly not a winner. Just because engineers and developers mistrust

[0 clicks]

What is native advertising, and how is it different from contextual advertising? These are the questions keeping me, and other tech B2B marketers, up at night in 2014. Thanks to a great webinar hosted by our friends over at Vocus, I recently got a little more clarity. Turns out, native advertising is really just a [̷

[0 clicks]

Have you done a 360 lately? That is, a comprehensive macro view of your social media program. Whether for your own tech B2B business or a client’s, a Social Media 360 can help lift your head up to analyze morphing goals and find out how they line up with a program that drives results. You […] The post

[0 clicks]

LinkedIn reigned supreme in 2013. According to Holger Schulze, a B2B content marketing executive, LinkedIn surpassed YouTube as the most influential social media platform. It also saw the highest adoption rate among content marketers this year according to the Content Marketing Institute. Two factors leading to this deve

[0 clicks]

It’s that time of year – 2014 media planning is in full swing! If you’re new to the planning and buying for your online advertising presence it can feel like a daunting task. I hope some of these tips will help. Start with the big picture. The first step in media buying is understanding your […]The pos

[0 clicks]

When Ad Value Equivalencies (AVEs) were first conceived, the practice of public relations was often pitted against advertising for the value of its impact on the market and in turn, the maximum share of budgets allocated to each medium. While the battle over marketing’s purse strings may never be fully resolved, PR and

[0 clicks]

Conventional wisdom tells us that utilizing social media for B2B marketers is not a strategic initiative. The overarching opinion is that social media is for consumers and those that market directly to that audience. Interestingly, a recent eConsultancy survey found that 67% of marketing decision makers agreed that socia

[0 clicks]

Social media has become a substantial part of marketing in today’s world. Social media can provide many beneficial outcomes from a marketing standpoint, anywhere from increasing brand awareness to building key relationships needed for the success of the company. According to All Twitter, 87 percent of B2B marketers now

[0 clicks]

Many demographic filters are a waste of money for lead or list acquisition. Why? Because they concentrate on what people have filled out on a form rather than what they are doing. They are an artificial means of segmenting an audience. I spent years fulfilling, selling, and buying lead generation commitments for clients

[0 clicks]

Hi. My name is Kevin Fann, the new Creative Director here at McClenahan Bruer. When I joined the team a few weeks ago, my first assignment was to give this agency’s creative department what it needed most in the short-term: a solid process for creative workflow. I’ve worked in creative as a copywriter for six […

[0 clicks]

If you’ve managed a PR program, you understand writing a great pitch is an art that cannot be underestimated. In our current media landscape, with publications consolidating left and right, journalists are wearing multiple hats and stretched as thin as they can be. Your client may well have the most amazing product or

[0 clicks]

People are exposed to and understand brands more now than anytime in history. In tech B2B marketing, just as in the larger consumer market, brand association is subjective and much of the personal feeling about a brand comes from experiences of dealing with the company. As the visual representation of the company, the ma

[0 clicks]

In late September, Google announced the first rewrite of its search algorithm since 2000. The new algorithm, called Hummingbird, restructures the computations behind search so Google can better handle longer and more complex queries, with a focus more on trying to understand the meanings and relationships among things, r

[0 clicks]

Mirror by Romolo Stanco of nonesiste design lab What makes an agency right for your business? What makes you a client your agency can be successful for? The answers to both questions come down to one thing: alignment. Four Questions Tech Marketers Should Ask Agencies It’s easy for you as a tech B2B marketer to […

[0 clicks]

As more and more of our lives become automated, we’ve become accustomed to machines performing the jobs people once did: preparing food, teaching classes, even driving cars. Now comes news that robots are replacing journalists. The story got me thinking: Could robots soon displace B2B marketing writers? In a news video

[0 clicks]

Given what they do, it’s no surprise project management software startup Jama Software waited six years to secure venture capital funding for product development. After all, according to Jama’s website, they believe, “Product delivery is bigger than product development. It begins much earlier in the product

[0 clicks]