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Dean Kirkland

McBru Blog

http://www.mcbrublog.com/

Located in Portland

Last update: June 18th, 2015 at 09:30 am

ping: http://ignoregon.com/ping/785

1 post clicks in the past 90 days

McBru’s blog sounds off on marketing trends, shares useful tips, reveals provocative insights, and exposes the fun at one of the galaxy’s top tech B2B marketing agencies.

Navigating the waters of social media can be tricky.  Regardless if a company was an early adopter of social media, or is newer to the spa

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As of November 2014, 98% of the top 100 global brands were on Twitter. Half of them tweet 1-5 times per day (some mo

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In my daily life here at McBru, I tend to spend most of my time thinking about the world of tech B2B advertising and lead nurturing. I frequently question how we can get the highest ad click through rates and email opens, and the best ways to drive traffic to websites. We use the answers to these questions to form some o

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The Associated Press (AP) Stylebook for 2015 is newly released, and with it a list of updates and revi

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With McBru’s many social media clients, we have a front row seat to the latest social media platforms and trends. More and more, we’re noticing brands and marketers using I

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Over the course of my career, I've worked in many different areas of design, advertising and marketing including

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Networking is a necessary evil for most career professionals. We know it's something we must engage in, continually improve upon and learn to leverage; however, we may find it tedious. There are so many benefits to connecting with new people, and while it may be difficult to measure its effectiveness, we know

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My colleague Jessica Lange recently blogged abo

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If you've already set up a Gravatar, then you know it to be an essential, yet simple, step towards building your online identity. You can s

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At McBru, we pride ourselves on staying on the cutting edge of tech B2B marketing trends and breaking new ground in strategy and execution approaches to drive impactful business results for our clients. Part of that means keeping our eyes and ears tuned to underlying shifts in the technology market and marketing worlds.

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In the glory days of print journalism, reporters and feature writers wrote stories, but headline writers wrote headlines: No one single person was expected to write both because they required different skill sets. Few of us writers now have the luxury of a headline writer, yet arguably the right headline is more importan

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Is the banner ad finally dead? It’s question that we’ve been asking ourselves recently, and it seems especially relevant as, here at McBru, we’re neck-deep in 2015 media planning for our tech B2B clients. A recent article in the New York Times asserts that whether or not banner ads are dead today, they are certainl

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In our modern world, the way we consume technology changes nearly every day. A former client of McBru and a friend of the agency, Pam Didner recently wrote an article for The Guardian that examines how technology and our behavior interact, and the implications that has for content marketing. The backbone of technology, a

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At McBru, we’re lucky enough to be surrounded by crazy smart and fun people. One of our newest McBruvians, Sarah, definitely fits that bill. I recently had the pleasure of talking with Sarah about what she loves about McBru and the great city we’re located in. Q: How long have you been with McBru? Sarah: […]

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Last week LinkedIn launched its first-ever iOS app for SlideShare, giving a big boost to the world’s largest community for sharing presentations and other professional content. With 60 million unique visitors a month, SlideShare is a great catalyst in which to distribute your message and get content to your end user.

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In today’s ever consolidating and shrinking editorial environment, individuals and companies with something important to communicate are wise to avoid relying solely on third-party editorial channels to communicate their messages. The days of simply briefing analysts and reporters and then awaiting their stories and re

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In today’s ever consolidating and shrinking editorial environment, individuals and company’s with something important to communicate are wise to avoid relying solely on third-party editorial channels to communicate their messages. The days of simply briefing analysts and reporters and then awaiting their stories and

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Engineers are humans too. And humans are emotional beings, even when it comes to the tech world. That’s why creating impactful, exciting content for Tech B2B audiences is an essential component to balance a  communication plan that has the propensity to lean heavily on facts, figures, and logic to sell its products. H

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Engineers are humans too. And humans are emotional beings, even when it comes to the tech world. That’s why creating impactful, exciting content for Tech B2B audiences is an essential component to balance a  communication plan that has the propensity to lean heavily on facts, figures, and logic to sell its products. H

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PR Daily posted an article today about the scant presence of CEOs on social media. According to the article, which cites research conducted by CEO.com and Domo, 68 percent of CEOs are not active on social media. Of those who are active, the overwhelming majority are active on one platform only. As a CEO myself, […]

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PR Daily posted an article today about the scant presence of CEOs on social media. According to the article, which cites research conducted by CEO.com and Domo, 68 percent of CEOs are not active on social media. Of those who are active, the overwhelming majority are active on one platform only. As a CEO myself, […]

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It’s been the social media sensation of Summer 2014. It’s also a brilliant viral marketing campaign for consciousness raising. I’m talking about the ALS Ice Bucket Challenge, of course, where a camera captures your reaction as a bucket of icy cold water is dumped on your head, and is then shared on your favorite so

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It’s been the social media sensation of Summer 2014. It’s also a brilliant viral marketing campaign for consciousness raising. I’m talking about the ALS Ice Bucket Challenge, of course, where a camera captures your reaction as a bucket of icy cold water is dumped on your head, and is then shared on your favorite so

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Here at McBru, we like to surround ourselves with peers who are wicked smart.  Taylor Long is one of those who we consider ourselves lucky to work with everyday. I recently had the pleasure of interviewing Taylor to learn more about her background and her responsibilities here at McBru. Q: How long have you been […

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Here at McBru, we like to surround ourselves with peers who are wicked smart. Taylor Long is one of those who we consider ourselves lucky to work with everyday. I recently had the pleasure of interviewing Taylor to learn more about her background and her responsibilities here at McBru. Q: How long have you been […]

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There’s a communication technology out there that’s growing fast and opening doors for marketers and purveyors of news and information. It’s called email. But wait? Isn’t email suppose to be all but dead, a relict of the 1990s and dial-up modems? Turns out email newsletters and direct email marketing is undergoin

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There’s a communication technology out there that’s growing fast and opening doors for marketers and purveyors of news and information. It’s called email. But wait? Isn’t email suppose to be all but dead, a relic of the 1990s and dial-up modems? Turns out email newsletters and direct email marketing is undergoing

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What’s it take to get retweeted on Twitter? Three computer scientists decided to find out. They created an algorithm that sorts through flows of social media data to determine which of paired tweets (i.e., “two tweets about the same link sent by the same person”) is more likely to be retweeted. The scientists wante

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Three computer scientists decided to find out. They created an algorithm that sorts through flows of social media data to determine which of paired tweets (i.e., “two tweets about the same link sent by the same person”) is more likely to be retweeted. The scientists wanted to find out if certain word patterns, phrase

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