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Dean Kirkland

McBru Blog

http://www.mcbrublog.com/

Located in Portland

Last update: December 3rd, 2015 at 04:53 pm

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1 post clicks in the past 90 days

McBru’s blog sounds off on marketing trends, shares useful tips, reveals provocative insights, and exposes the fun at one of the galaxy’s top tech B2B marketing agencies.

Recent tragic events in Paris and San Bernardino, California have been grim reminders that natural and unnatural disasters are

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A conversation with Joaquin Lippincott What will it take for Portland to become an international tech hub by 2

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Here at McBru, we’re all about communication. But communicating clearly depends on having a sh

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Every so often you hear about a huge marketing fail from a brand. But more common are little mistakes that brands make in their PR messages

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Image credit: Sean Creamer lic

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For most people in the U.S., October 1st came and went much like any other day. Except here in Oregon. That Thursday was the day that recreational use of cannabis became legal in the state. It’s been just three weeks since that day, and it’s been fascinating to witness how the bu

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And no, this isn't the set-up for a Photoshop joke. If your news feed looks anything like mine, you've been seeing a lot of Play

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Lately, there's a lot of buzz around live broadcasting from social media. Periscope launched right on the heels of Meerkat bringing new energy to an application that's not new. Here's why it matters and is changing the way we engage.

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I’m usually asked this question in the context of gaining buy-in from leadership making investment decisions in marketing programs. How does social media add value to business objectives? Drive bottom-line outcomes? This isn’t an ROI calculation on clicks per CTA (conversions, registrations, downloads, leads, etc.) b

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Here's a little tip for my fellow designers. If you've ever used Photoshop's "Export Layers to Files" or "Exp

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This summer’s blockbuster movie hit, Inside Out, brought new awareness to the impact of embracing the full range of human emotions in all situations. Professionals in myriad industries latched onto the notion to help them better connect with their audiences—mar

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Here at McBru we have several mascots that like to hang out around our cubes. They've been collected over the years and have become our cheri

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What could sound more selfless and altruistic than the “sharing economy?” You know, where Airbnb helps you share your apartment

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What does being in Business Development at an agency encompass? How do you measure success and how can this role provide value to companies far before they ever become clients? These are just a few of the questions that I’ve asked myself in the six years I’ve been dedic

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“If we had to pick one key theme that has emerged from this year’s B2B research, it would be this: If you want to be more effective at con

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 Vine, the 6 second video loop has long since established itself as a serious contender in your social media toolkit. And for B2B marketers, in your socialized event strategy. Why? Because people like visual interactions, and events offer a ton of opportunity for attention-getting video. This converts to higher enga

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A significant component of lead gen programs (which

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Though email marketing may seem like a holdover from the era of Netscape and Windows Me, in fact i

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Navigating the waters of social media can be tricky.  Regardless if a company was an early adopter of social media, or is newer to the spa

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As of November 2014, 98% of the top 100 global brands were on Twitter. Half of them tweet 1-5 times per day (some mo

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In my daily life here at McBru, I tend to spend most of my time thinking about the world of tech B2B advertising and lead nurturing. I frequently question how we can get the highest ad click through rates and email opens, and the best ways to drive traffic to websites. We use the answers to these questions to form some o

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The Associated Press (AP) Stylebook for 2015 is newly released, and with it a list of updates and revi

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With McBru’s many social media clients, we have a front row seat to the latest social media platforms and trends. More and more, we’re noticing brands and marketers using I

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Over the course of my career, I've worked in many different areas of design, advertising and marketing including

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Networking is a necessary evil for most career professionals. We know it's something we must engage in, continually improve upon and learn to leverage; however, we may find it tedious. There are so many benefits to connecting with new people, and while it may be difficult to measure its effectiveness, we know

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My colleague Jessica Lange recently blogged abo

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If you've already set up a Gravatar, then you know it to be an essential, yet simple, step towards building your online identity. You can s

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At McBru, we pride ourselves on staying on the cutting edge of tech B2B marketing trends and breaking new ground in strategy and execution approaches to drive impactful business results for our clients. Part of that means keeping our eyes and ears tuned to underlying shifts in the technology market and marketing worlds.

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In the glory days of print journalism, reporters and feature writers wrote stories, but headline writers wrote headlines: No one single person was expected to write both because they required different skill sets. Few of us writers now have the luxury of a headline writer, yet arguably the right headline is more importan

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