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Dean Kirkland

Portland's Finest Advertising Blog

http://philbernstein.wordpress.com/

Located in Portland

Last update: February 14th, 2013 at 12:34 pm

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31 post clicks in the past 90 days

Tell Your Story, Find More Customers and Make More Sales

I was meeting with the owner of an upscale ladies boutique in a southeastern state. Although the store sold all manner of women’s clothing, the largest revenue driver was shoes. Apparently, ladies love shoes. Who knew? The conversation had just …

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Recently a television Account Executive in Iowa brought me a copy of the local YellowBook – one of the two “major” phone directories in that part of the state. She showed me an ad that appears just inside the front … Co

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The #1 competitor you face today isn’t another company. It’s the customer’s decision to do nothing, to make no change at all…The value they perceive that you offer isn’t big enough to offset what they think it will cost to …

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Here’s a terrific example of a medical practice capitalizing on current events: A Green Bay Lasik doctor is offering free lasik surgery to the replacement referees who blew the “touchdown” call at the end of the Packers/Seahawks game. Dr. Christopher …

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If you have an email address, you have undoubtedly received several variations of the “Nigerian scam” over the years. This is a message purporting to be from someone representing a high official in that African nation. There is a big …

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Advertising on men’s room walls is not uncommon. But Michigan’s Office of Highway Safety Planning has moved their messaging just a little bit lower. According to the Detroit News, Michigan officials are distributing 400 Interactive Urinal Communicators — in layman’s …

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To start with, a disclosure — an interview with me appears in this documentary. The American news media world underwent some seismic changes between 2009 and 2011. These changes happened everywhere… big markets and small markets; big companies and small …

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One of the biggest threats to brick-and-mortar retailers in 2012 is “Showrooming”: consumers who walk into a store with a smartphone to look at merchandise and make use of the expertise of the staff… and then make their purchase online …

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A couple of years ago, author/public speaker/comedian Andy Nulman wrote a blog post discussing his challenges as he gets up in front of an audience: “The Internet has changed everything. It has contracted attention spans to an almost ridiculously-microscopic measure, and …

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I’m a member of a local Toastmasters group in my hometown of Portland, Oregon, and recommend Toastmasters to anyone who wants to get better at public speaking or presentation skills. Toastmasters International has, over the years, come up with a …

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Last week I was interviewed by marketing expert and copywriting pro Susan Rich on her internet radio show, Your Marketing Plan. We discussed the seven deadly advertising mistakes that businesses make, and how they can fix them. Topics ranged from …

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The short version: subscribe to the Phil Bernstein on Advertising Newsletter here, and I’ll send you a copy of my newly-revised-and-expanded report, The Seven Deadly Advertising Mistakes and How to Fix Them. The newsletter is free, it comes out by …

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Find out tomorrow, right here. On Thursday, January 12, I’ll be appearing on Susan Rich’s internet radio show, Your Marketing Plan. I’ll discuss the seven most common mistakes companies make when they advertise, why those mistakes will hurt your results, …

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“Oh… and make it funny.” For nearly a decade, my biggest Portland radio advertising client was a car dealer who appeared in his own commercials. I wrote the copy — more than 500 separate scripts over that time. And whenever …

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I’ve spent some time on bad customer service lately — Best Buy, Ocean Marketing and Penny Arcade, and, of course, SuperBookDeals have offered plenty of material. So it’s only fair to salute three companies — two national, one local — who did …

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Let’s start with the lesson: email is social media. Even if it starts out private, it can be made public. Extremely public. The short version: in November, a guy named Dave orders a pair of PS3 controllers from an outfit …

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You are a public relations professional, specializing in crisis management. Your client, Best Buy, took a whole bunch of orders online, and now can’t deliver. What advice would you give them? Comment below. ___________________________________________________________________________________ Email Phil Bernstein here. L

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I received an email this morning from a woman named Ophelia, who works for an SEO company that offers “professional link building” services.*Excerpts follow: Hello, my name is Ophelia  and I am an Internet Rankings Engineer. I performed a Google …

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Alternate title: “Some Companies Just Don’t Care” People in the customer-service advice-giving business love to tell the story of United Airlines and Dave Carroll. It’s a very entertaining tale of a customer who, having felt mistreated, used the power of …

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If you grew up in the 70′s and watched any TV at all, there is probably a space reserved in your head for the “Let’s Get Mikey!” ad. If you, like me, never thought about the fact that someone wrote …

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If you grew up in the 70′s and watched any TV at all, there is probably a space reserved in your head for the “Let’s Get Mikey!” ad. If you, like me, never thought about the fact that someone wrote …

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I recently received a pitch from Google, inviting me to try their new Adwords Express program. The pitch began like this:  ”Did you know that 58% of Americans search online to learn about products and services they’re thinking about buying? …

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I recently received a pitch from Google, inviting me to try their new Adwords Express program. The pitch began like this:  ”Did you know that 58% of Americans search online to learn about products and services they’re thinking about buying? …

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I recently met with a mattress retailer who was struggling with his advertising. His two-store chain was relatively new. He told me that twenty years ago, a very successful mattress dealer in his college town had voiced his own radio … Continu

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I recently met with a mattress retailer who was struggling with his advertising. His two-store chain was relatively new. He told me that twenty years ago, a very successful mattress dealer in his college town had voiced his own radio … Cont

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Facebook… Twitter… Foursquare… Youtube. Each has its place in the social media universe. The folks at EPICponyz are here to help you cut through the thicket. Click here for a description of how the same event could be reported on …

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Facebook… Twitter… Foursquare… Youtube. Each has its place in the social media universe. The folks at EPICponyz are here to help you cut through the thicket. Click here for a description of how the same event could be reported on …

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“Facts tell, but stories sell” — Jim Doyle It’s interesting to watch the political left and right — especially those at the extremes — shout past each other. Each has its own set of facts, and each is firmly convinced …

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“Facts tell, but stories sell” — Jim Doyle It’s interesting to watch the political left and right — especially those at the extremes — shout past each other. Each has its own set of facts, and each is firmly convinced …

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According to the Toronto Globe and Mail, some major retailers and consumer product companies are experimenting* with reducing the choices they offer. The results are often positive: Several months ago Wal-Mart  Canada Corp. decided to overhaul one of the staples …

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